Solar long sleeves, fleece, a soft shell vest and a leather-patch cap, printed to order with the Shoreline Hooker mark.
Solar shirts, fleece, a vest and a cap. Every piece printed to order.
Hooked reads four Great Lakes feeds — NDBC buoys, GLOS Seagull, Open-Meteo marine, GLSEA satellite — and puts the age of every number on the screen. It calls the bite window for the next 48 hours, keeps the catch log, and shows who in your crew is on the water right now.
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Solar long sleeves, fleece and a soft shell vest for pre-dawn launches and long days on the water. Made for people who spend more time at the helm than in the photo.
Shoreline Hooker is our dad's dream: a salmon trolling spoon designed for the Great Lakes. It started with some steel drops in January 1987, and it's still going.
Our dad has an idea for a Great Lakes fishing lure, and it starts with some steel drops from his steel manufacturing job.
Dad moves up to Muskegon and trades an old lawn mower for a 21‑foot Chris-Craft.
Then
We start salmon fishing on Lake Michigan with Dad's lures. He comes up with a name and a logo, and Shoreline Hooker is created.
Same dream: a premium salmon trolling spoon, with 2% of every sale going to Michigan fish and wildlife. Dad still fishes the big water.
Cold, clear, deep, and different by the hour. This is the water the apparel is made for, from walleye to kings, steelhead to lakers.
Salmon · SteelheadLudington · Grand Haven
Kings stage on the thermocline at first cool down. Chrome runs the tributaries each fall hard.
Lake TroutMarquette
Deep and cold year-round. Lake trout sit over rock from 60 feet to 110.
WalleyeSaginaw Bay
Shallow, stained water that holds huge numbers tight to structure and sand flats.
Walleye · SteelheadPort Clinton · Steelhead Alley
Walleye water in summer, best chrome fishery in the country when rain hits the tributaries.
Brown Trout · SalmonNiagara Bar
Heavy, moody water. Huge browns hunt close to shore in the first gray light of the day.
Fishing reports and field notes from the Great Lakes.
One email when a new drop lands or when a report worth reading is filed. Nothing generic.
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